Reprinted from Continuity Planner's The E-ZINE February 14, 2002

BUSINESS IMPACT ANALYSIS

By W J MEREDITH (Bill) FBCI, Chairman of the Advisory Board of the Business Continuity Institute.

“What is a Business Impact Analysis?”

“Well it’s part of the process used in a Disaster Recovery Plan.”

“What part is that?”

“I think it’s the phase that comes after Risk Analysis.”

“I see, but what does it do?”

“I think it provides an analysis of the impact on the business.”

“What sort of impact?”

“Any sort of impact I suppose.”

it is frightening to think that conversations like the above actually take place but they do! even some of the more enlightened individuals in our business do not fully understand the purpose or the importance of a bia. consultants even sell a bia module without knowing how important it is or how useful it can be.

The following is a personal explanation of what Meredith Solutions uses a Business Impact Analysis for and why it is so important. Let’s start again at the beginning with the original question. “What is a Business Impact Analysis and why is it so important to your company in the quest to build a Business Continuity Management (BCM) plan for your business.

The Business Impact Analysis (BIA) is the backbone of the entire business continuity exercise or at least it should be if it is handled correctly. Even so, it cannot stand alone and you should not let anyone persuade you otherwise. It has to co-exist with the ‘awareness programme’ which is always the first stage of the BCM programme. It is necessary to make the highest level of management aware of the need for BCM and for them to understand that without their approval, backing and direction, the exercise will not achieve its full potential.

Angela Robinson, FBCI, in Continuity Volume 1, Issue 2, under the heading ‘The business case’, emphasised ‘the need to approach the highest level executive within the organisation to gain approval to proceed with the business continuity planning project’. She goes on to remind us of ‘the need for planning across the whole organisation, or at least across a self-contained business unit’.

I fully concur with Angela’s comments and would expand them only by saying awareness must be raised from the chief executive right down to the shop floor or office. The senior management must be aware of the need for Business Continuity Management and give the exercise the direction and leadership it deserves. An organisation I am working with currently gives equal credence to Year 2000, the Euro and Business Continuity Management even though, with all the work involved in the first two programmes, it would be far simpler to leave the latter until after the millennium.

The Planning Team or Steering Committee need to be aware of the importance of BCM so that they understand their responsibilities and take full ownership of the programme.

Similarly the people who are to be actively involved in the BIA module have to fully understand the extent and purpose of the analysis, where it fits into the whole BCM exercise and what the results of their due diligence will produce. They should be encouraged to pass the word to their colleagues and subordinates, about the importance of BCM and how the resultant organisation, together with appropriate contingency plans and procedures, will protect their very own livelihoods.

I said earlier that a BIA cannot stand alone and I think I have said enough about preparing the ground (awareness). I also firmly believe that Risk Analysis follows naturally on from a BIA although it is not absolutely essential.

My recommendation however, is that Business Continuity Awareness fronts the exercise, Business Impact Analysis comes next with Risk Analysis following on closely behind. In fact I propose all three to my clients as the first module in a Business Continuity Management Programme. Some learned individuals in our business will recommend that Risk Analysis comes before a BIA but I strongly disagree and I will explain why as we proceed.

As Angela Robinson says ‘get a clear definition of the project first of all’ which brings us neatly back to where we began. What is the BIA being carried out for? What are the terms of reference and what are the specific requirements of the Project Sponsor? The real point is that the BIA exercise can be adjusted to cover additional ground or slanted towards a particular aspect of the BCM programme. Therefore we need to understand if this is the first BIA ever conducted in the organisation and therefore will it be used as the very blueprint for the eventual contingency plans. Is it simply a refresher exercise to check the validity of existing arrangements? Is it to question the appropriateness of existing arrangements and perhaps prompt a complete change to current contingency policy, i.e. self provision to third party provider or a shared responsibility.

The most important detail is to have agreed a signed terms of reference with the Project Sponsor who would usually hold a key role on the Planning or Steering Committee. Once the terms of reference (TOR) are agreed the BIA can begin but remember to refer back to the TOR regularly because a 1 degree deviation on day one has a nasty habit of becoming a 180 degree deviation after six months.

Having said the BIA can be adjusted to cover any specific client requirement it does have a fundamental theme at its very core. This purpose is to identify the affect of many different external and internal impacts upon the various parts of your organisation in times of crisis. These different impacts, which I will describe later, when analysed, will show us which parts of your organisation will be most affected by an incident and what affect that will have upon the company as a whole. In other words we will use the BIA to establish which are the most critical business functions to your company’s survival. Each organisation has thousands of operations in its overall business but only a percentage will be key to survival and it is these we need to build business continuity arrangements for. Of course we will not ignore the remainder but because they are less important we can prepare recovery plans for them instead.

In our opening conversation we talked about Disaster Recovery and I would counsel you to discard those words once and for all. They are associated with failure, the need to recover from a disaster because of a lack of planning. In a Business Continuity Management Exercise when we have carried out our BIA and we know what is key to our Company, we are able to prepare our contingency plans accordingly. We may have ‘Hot’ provision for the critical business functions, ‘Warm’ for the next level of importance and a ‘Cold’ provision for the rest. The point being that, even if we have decided to do nothing because the risk does not warrant the expenditure, we are prepared because we are aware. It will not be a disaster because we have considered the cause and effect and decided our policy accordingly as part of our Business Continuity Management Exercise.

Now I can explain why I believe Risk Management comes after the BIA. Surely it is better to consider the internal and external risks to our business when we know what the critical business functions are. We will have a much more focused investigation if we know beforehand which functions are the most important to us.

Let’s get down to the BIA exercise itself and make the point, right at the start, that this is probably the one and only occasion when you will get to sit down with all the function heads in the organisation. These are busy people so make sure you use the opportunity to the full. I prefer to adapt my BIA forms to reflect the exact terms of reference and to cover as wide a spectrum as I can. Furthermore, I always have these forms completed and analysed before I speak to the individuals concerned. Other practitioners I know complete the form during the interview but I consider this cuts down the actual discussion time. I find it difficult enough to cover all the ground I want to in an hour without having to complete the very considerable detail required in my BIA forms. I prefer to explain the forms carefully at the start of the exercise so that everyone knows what to expect and how to fill in the questionnaire. Then I am in a position to understand the participants resp! onses before the interview and have relevant questions available. I want to know, apart from anything else, what is key in their operation and what impact, financial or otherwise, an interruption will have on the business as a whole.

We can now begin to look at the programme of events in more detail.

Introduction

It is necessary to speak to each member of the team who it is intended will be part of the BIA exercise Effectively we are looking to interview line, product or function managers, i.e. the middle management of the firm. Those that understand the objectives of the company but also have a good understanding of the operations they are responsible for. Assemble the whole group together to discuss the BIA process but be sure to position it with regard to the rest of the BCM programme. Stress the need for BCM, continuation of the business, the requirements of regulators, shareholders, etc., the effect of an unscheduled incident for which one is not prepared. However, do not dwell on the negatives but stress the positive - key business functions can continue whatever the event, client confidence is maintained, competitive advantage if others are affected too but stress particularly the personal level of self preservation and continued livelihood. Of course BCM is about the long! term preservation of the Company and its reputation, profitability and growth but it is also about the continued employment and development of its employees.

At this inaugural meeting of the BIA participants give out your draft forms which cover all aspects of the module including any special aspects requested by the Project Sponsor, who definitely should be present. Explain to them that they have been selected to fulfil a very important role, that of identifying the critical business functions of the firm. Their returned forms and subsequent interviews will provide the blueprint for the eventual contingency arrangements that will protect the good reputation of the firm, enable continued profitability and make sure theirs and their colleagues livelihoods are protected whatever crisis may beset the company.

Explain that the BIA forms are intended to provide all the detail required as far as you have been able to ascertain. However, the content is flexible and can be adjusted should any individual feel there are further aspects to explore and the Project Sponsor agrees. These are forms developed over several years but often need adjusting for specific assignments. Explain each part of your set of forms and then ask them to consider their suitability in this particular exercise and let you have their comments over the next three days. The amended set of forms should be circulated within one week of the inaugural meeting, with a further week given for completion. It is important to keep this time span short in order to avoid any loss of purpose instilled at the outset.

The BIA forms used by different practitioners vary widely and in fact, some use no forms at all. I believe they are an integral part of the module, particularly as they are completed and signed by each participant. There can be no confusion then about what detail was provided as is the possibility when only an interview takes place.

BIA Forms

I do not pretend to have a set of BIA forms that is a panacea for all requirements and in fact they are developing all the time as part of a structured BCM methodology. All I can suggest is that you should include the following items and at least cover these issues during your interview.

Part 1. Impact Section

Make sure that everyone is considering the impact to the business from the same level of severity. We have to overcome the problem where some managers will gloss over the impact, i.e. I will send my salesmen to work from the Paris office so the effect is minimal! Similarly, we have to ensure everyone is working to the same time-frame otherwise some departments will assume normal working is possible after only a week.

I get around this problem by asking them all to assume the most serious incident which simply no one can trivialise. I use the example of an aircraft crashing into their building. This is unlikely to happen I know but at least it means all the participants are starting from the same point of view. Their likely continuity and recovery criteria will be based on the same level of understanding.

Explain that your forms and the associated interview, set out to achieve the following: